Sometimes I feel like the most unqualified person to run a business. I can’t even believe I am admitting this here, especially since I am trying to build my clientele, but if i’m being real, there are some parts of owning my own business that I am simply horrid at. For instance, I am so forgetful. It’s bad, really. I have forgotten my camera more than once, I have forgotten the keys to a location I was supposed to shoot at, I have even completely forgotten I was even supposed to shoot a session all together. Now, I feel like I should say that I have a much much better workflow now than I used to, and I have a checklist so I don’t run out the door without equipment. That said, I know a few things about how to run a business, or else I probably wouldn’t still be doing this 8+ years after I first started shooting with a DSLR. One thing I do know for sure, is that the best way to increase your business is through word-of-mouth advertising. I have some super awesome friends and clients who have been quick to spread the love for Photography In the Light, and it has really helped me grow this little hobby into something I’m so so thankful for.
That said, it was good old fashioned word-of-mouth that brought this gorgeous family to me. The Patrick’s live about 3 hours away in Raleigh, but they came into town to visit friends of ours and we managed to set up this photo shoot in the evening, just before they made the trek back home. As “fortune” would have it, it was gorgeous all day until right when it was time for us to start shooting. Luckily, it wasn’t actually raining, so I said a little prayer and we started snapping away. Amazingly, the heavy clouds held it together, and we had a great time with some really beautiful light as it peeped through the dark cloud cover.
The location I used for this shot is the same one I posted a couple days back, and I have a feeling it’s going to get a lot of use in the future. I love that it has the river right there, a little beach, some grassy areas, and big pine trees that the light comes streaming through. We shot this session at around 6:45 until 7:30 in the evening. If you are planning on or thinking about booking a session with me, you should know that the ideal time to do a photo shoot is either first thing in the morning after sunrise or right before the sun sets. That’s not to say that I won’t do pictures at other times, but to get that nice golden light, doing the pictures in the evening makes all the difference in the world.
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